The brand identity for WEST was created with the young people of Hammersmith & Fulham. Over 4 sessions, we worked together to craft the look and feel of the brand, as well as create the name for the new youth zone.
WEST is an acronym for Where Everyone Sticks Together. The letters are overlapping to represent the idea of unity and the logo is stacked to pull out the 'WE' in west. 
The brand guidelines were then created and developed after the sessions, to show how playful the creative can be and how the photography is important to showcase the community element of the brand.
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